About Sundin Associates
For over 40 years Sundin Associates has been dedicated to providing a commonsense approach to marketing to clients. In that time we’ve adapted, applying our “figure-it-out” mentality to an expanding suite of services, learning what works and what doesn’t.
Where our journey began
With the opening of Steve the Bike Guy in 2015, we began to apply our “can do” spirit to a new industry. We have learned with first-hand experience the challenges faced by small businesses and bike shops, as well as the opportunities for branding and community building.
Since those first projects, we’ve had the opportunity to support a variety of athletic endeavors.
We look forward to learning how we can help get your project moving in the right direction.
While results and client satisfaction are the ultimate reward, we are always happy to receive recognition from our peers and industry leaders:
- Davey Awards | Silver | Website – Self Promotion for Websites | Steve the Bike Guy
- Davey Awards | Silver | Website – Best copy/writing for websites | KristinSB.com
- W3 Awards | Silver | Copy or Writing | Sundin Associates Marketing Blog
- W3 Awards | Silver | Business blog | Sundin Associates Marketing Blog
- W3 Awards | Silver | Social Media – Sports | Steve the Bike Guy
- W3 Awards | Gold | Social media/self promotion | Steve the Bike Guy
- W3 Awards | Silver | Social media/sports | Steve the Bike Guy
Our people are professional communicators, passionate about our clients.
We are strategic thinkers, designers, writers, engineers, artists, photographers, media planners, and data junkies. We are also parents, athletes, fitness enthusiasts, coaches and cheerleaders, and business leaders who understand the importance athletics play in developing strong leadership and team building skills.
As co-owner and marketing manager of Steve the Bike Guy, she leads the STBG Mountain Bike and Cyclocross team, and regularly promotes the physical and phycological benefits of cycling by leading rides and organizing events designed to encourage more women and girls to give cycling a try.
A member of USA Cycling and the New England Mountain Bike Association, she has served as a Brand Ambassador for Betty Designs, and the National Wildlife Federation.
For the past five years, Kristin has also raised money for the Dana Farber Cancer Institute through the Pan-Mass Challenge (PM) as part of Team Perry PMC." In 2020 she began co-hosting the PMC Podcast.
Ed’s major focus is on developing and executing business development and marketing strategy for a portfolio of agency clients. In addition, he manages the agency’s human resource and facilities functions.
His bachelor’s degree in communication and media studies from Seton Hall University in New Jersey is complemented by his status as a graduate of the American Bankers Association’s School of Bank Marketing and Management and accreditation as a Certified Financial Marketing Professional (CFMP) by the Institute of Certified Bankers.
Raising four energetic young boys, Ed and his wife spend a lot of time on athletic fields, coaching and cheering.
Roger’s focus transitioned from management engineering to entrepreneurship relatively early in his career. Following his graduation from RPI and a field engineering position with Bethlehem Steel Corporation, he made a career move to become an account executive with the G. Burke Agency in Boston, where he managed financial service accounts.
Sundin Associates was born in 1976, when Roger realized that there was a need for a strong marketing-driven advertising agency.
All of our clients continue to benefit from Roger’s experience and expertise in areas such as strategic planning, product pricing, product development, and database administration. He continues to be a valued senior staff resource in his role today as chief operating officer, overseeing the agency’s daily operations.
Kim joined Sundin in 2007 from a prior position as marketing manager at Bridgewater Savings Bank. Having a client-side perspective was a definite plus as she took on agency responsibilities including coordinating day-to-day operational assignments and providing support for account executives and senior staff. She is also responsible for media placement and distribution and social media monitoring.
A bachelor’s degree graduate of Bridgewater State University, Kim also graduated from the American Bankers Association School of Bank Marketing and Management.
Debbie has since established an admirable track record in applying her analytical and quantitive skills to a variety of projects, from accounting to database analysis and MCIF (marketing customer information files) projects.
After earning a bachelor’s degree from Wellesley College and an MBA from Simmons College, Debbie went on to positions including logistic strategic planning manager at Honeywell Information Systems and systems analyst at Wang Laboratories
As her children approached school age, she worked with local parents and educators to establish a Montessori school in her community, and was equally active in Scout leadership and coaching community soccer.
Her interests today include involvement in music ministry at her church, the piano and yoga. A former triathlete, she is now a U.S. Master’s swim team member and also teaches swimming to all ages. She also volunteers with Neighbor Brigade, an organization that mobilizes the community to help other residents during times of crisis.
He was named senior art director in 1985 and was instrumental in helping to transition the company from its “creative shop” beginnings to a steadily evolving “in house” agency equipped to meet client needs economically, effectively and efficiently.
Bill maintains overall responsibility for graphic quality assurance, closely following projects from the idea stage to product execution and delivery. He is responsible for all of the creative work assigned to the agency’s design team.
Bill’s keen eye for design and natural talent is also evident in the photos and oil or acrylic paintings he fashions in his off-hours. Many of his paintings have been on exhibit, and several are in private collections.
Lisa earned a bachelor’s degree in psychology and art from Framingham State.
Her career path began with the development of training materials for a number of digital imaging, graphics, and color management applications for leading graphics corporations. She also delivered on-site classes in publishing and design programs.
Pottery, painting, mixed media, gardening and yoga are among Lisa’s favorite recharging activities. Her work has been featured in regional juried shows.
A graduate of Gordon College with a degree in design, and a minor in psychology, Joe enjoys the creativity within design to develop a unique visual brand for companies through traditional and/or digital channels. Beyond working with clients, he also regularly contributes design services to local non-profits including his church.
In his free time, Joe enjoys and spending time and traveling with his wife, exploring and learning about new areas both local and around the world. Joe also enjoys playing guitar, as well as engaging creatively through outlets such as board games and strategic puzzles.