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Episode 2: Part of a Fast, Fierce Family

In Our Opinion

Can your logo be fierce and friendly?

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Why you need standards for your brand

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Launching our new podcast

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Episode 1: Branding the Bike Guy

In Our Opinion

But is it a sponsorship?

How ToIn Our Opinion

Are you using too many memes?

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How to use motivational images without getting sued

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What Peloton got wrong (and how they could have fixed it)

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Striking Silver

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Sundin Sports Marketing

c/o Sundin Associates
19 North Main Street
Sherborn, MA 01770

T: 508.318.8023

Strategically placed QR codes at Steve The Bike Gu Strategically placed QR codes at Steve The Bike Guy provide visitors quick access to the Shop’s service menu, or direct them to the appointment request form, even after hours. 

And, because the codes are trackable, we can see when and how often they are scanned.

#stevethebikeguy #bikeshoplife #qrcodes
After many years of service the time had finally c After many years of service the time had finally come for @stevethebikeguy to replace their event tent. 

A new heavy duty frame is topped with a custom canvas cover that picks up on the designs from both the new kits and the STBG Ford Flex.

#bikeshopbranding #alwaysbebranding #stbgcyclingteam #stevethebikeguy
Look who is joining the lineup of speakers at The Look who is joining the lineup of speakers at The Big Gear Show in Park City Utah this August!

—-
Repost from @thebiggearshow:

Please help us welcome @kristinsb  to our speaker panel!

Kristin is the president of Sundin Sports Marketing, a full-service marketing agency outside of Boston, as well as co-owner and marketing manager of Steve the Bike Guy, an independent bicycle shop outside of Boston. With over 25 years of experience supporting small and mid-size organizations as well as growing her own businesses, Kristin brings a practical approach to marketing, advertising, and branding.
The challenge - Create a high vis version of the “Race Flag” kit designed for Steve The Bike Guy.

The solution - Lean into the color and use select design elements to connect the kits (and the people who will be wearing them).

Thanks to Verge Sport for the gorgeous renderings and all the help setting up the Shop’s team stores (where visitors can choose pieces which are then made-to-order, limiting overhead and clothing waste).

#sundinsports #kitdesign #vergesport #stevethebikeguy
This just in - hundreds of stickers for use on bik This just in - hundreds of stickers for use on bike frames, water bottles, laptops and general giveaways.

#welovestickers #stevethebikeguy
Getting ready for summer racing - Reviewing 3D pro Getting ready for summer racing - Reviewing 3D proofs of a new skinsuit Nutrify Performance Nutrition for Women.

#lookpro #sundinsports #kitdesign
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