Join Kristin Sundin Brandt, president of Sundin Sports Marketing, as she talks to, and shares lessons from, people who market sports (even if they may not consider themselves sports marketers) including business owners & brands, athletes & brand ambassadors, race directors & event organizers and more!


March 23, 2020

Episode 4: Racing with the Weasels

“Love is a snowmobile racing across the tundra and then suddenly it flips over, pinning you underneath. At night, the ice weasels come.” ― Matt Groening, The Big Book of Hell What…
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March 10, 2020

Episode 3: Starting a podcast for the PMC

Kristin is joined by Bill Alfano, Director of Marketing & Sponsorship at the Pan-Mass Challenge (PMC), an annual bike-a-thon that raises money for life-saving cancer research and treatment at Dana-Farber…
February 23, 2020

Episode 2: Part of a Fast, Fierce Family

We welcome triathlete Lindsey Wolfe, who shares her experience as a Wattie Ink brand ambassador, and member of Wattie's Elite race team. Download the mp3, use our built in player,…
February 10, 2020

Episode 1: Branding the Bike Guy

For the first episode of the Sundin Sports Marketing podcast, Kristin sits down with our first client, her husband, Steve the Bike Guy. They look back at his career change,…

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