We started by evaluating how past STBG bottles had held up under heavy usage, as well as looking at some of the other water bottles in our collection. Ultimately, we decided to return to Specialized which had produced the first generation bottle because of the quality of the printing, great pricing, and because the bottles are made and printed in the United States.

Pictured below: Three generations of STBG bottles.

With the goals of maximizing the print area as well as creating a bold design that would be easily identifiable when dropped in a bottle cage, we created a new “STBG race flag.”

Reminiscent of the UCI’s rainbow jersey, the race flag was soon adapted for additional uses, launching the start of a brand expansion for the bike shop.