Previous iterations of the Charles River Rats logos, including the one pictured, were more illustrative, requiring several colors when printing.

Providing the team with a folder full of logo variations (vertical, horizontal, full color, black and white) and file types (pngs, jps, and vectors) as well as a set of brand guidelines ensures the team has everything they need, and the branding remains consistent from year-to-year.

Placing the logo on items known to be used by riders, including orange practice shirts and semi-custom jerseys allows the team to see how the logo will be utilized.