In 2010, when Steve Brandt decided to embrace his lifelong passion for cycling, launching a service where he would bring the bike shop to his customers. But what to call this new venture?
The answer, was in the question. In an article on Metrowest Daily News, his wife (and president of Sundin Associates) said “as long as I’ve known Steve, he’s been a ‘bike guy’. His enthusiasm for the sport is infectious. When we met 15 years ago, I didn’t even own a bike. Today, I own several and regularly ride my bike to work.”
And so, Steve the Bike Guy was born.
The logo and all marketing materials feature Steve’s favorite colors, orange and blue, as well as a caricature by illustrator, Len Peralta.
Advertising & Promotion
Sundin Sports Marketing
c/o Sundin Associates
34 Main Street
Natick, MA 01760