Sundin Sports MarketingSundin Sports Marketing
  • Our Agency
    • About Sundin Sports
  • Our Services
    • Sports Marketing Services
  • Our Work
    • Portfolio
  • News & More
    • News & Blog
    • Podcast
  • Let’s Talk

Team Perry 20th Anniversary

A pattern created from the Team Perry logo create texture on the shorts without being overwhelming.
The new shorts match every jersey.
The team captain requested a little more color, inspiring the pink and blue highlights.
The pattern from the shorts is repeated on the jersey.
Included on each item are the Team's three Pedal Partners.
The Team's mantra motivates every member.
Expanding the design to a running shirt for supporters and non-cyclists.
The design also worked well on the tri-style tank top

It all started with a pair of shorts.

Melissa Jacoby, captain of Team Perry, wanted help with cycling shorts for members of the Pan-Mass Challenge (PMC) team she had led for two decades. Not only did the shorts need to be great quality – no one is happy with an uncomfortable pair of cycling shorts – but they had to coordinate with the team’s jerseys, which use a different color palette each year.

As the team was also marking a significant milestone, 20 years riding in support of the Dana-Farber Cancer Institue, we proposed creating a custom kit that could be purchased by current and past team members. The result is a design filled with details that will resonate with team members, and which can be mixed and matched with past kits.

Plus, working with Garneau, we were able to ensure the shorts were great quality, while also offering additional options including a jacket, running jersey, tank top, and face-covering/buff.

  • Events
  • Graphic Design
  • Kits & Clothing

Sundin Sports Marketing

c/o Sundin Associates
19 North Main Street
Sherborn, MA 01770

T: 508.318.8023

Strategically placed QR codes at Steve The Bike Gu Strategically placed QR codes at Steve The Bike Guy provide visitors quick access to the Shop’s service menu, or direct them to the appointment request form, even after hours. 

And, because the codes are trackable, we can see when and how often they are scanned.

#stevethebikeguy #bikeshoplife #qrcodes
After many years of service the time had finally c After many years of service the time had finally come for @stevethebikeguy to replace their event tent. 

A new heavy duty frame is topped with a custom canvas cover that picks up on the designs from both the new kits and the STBG Ford Flex.

#bikeshopbranding #alwaysbebranding #stbgcyclingteam #stevethebikeguy
Look who is joining the lineup of speakers at The Look who is joining the lineup of speakers at The Big Gear Show in Park City Utah this August!

—-
Repost from @thebiggearshow:

Please help us welcome @kristinsb  to our speaker panel!

Kristin is the president of Sundin Sports Marketing, a full-service marketing agency outside of Boston, as well as co-owner and marketing manager of Steve the Bike Guy, an independent bicycle shop outside of Boston. With over 25 years of experience supporting small and mid-size organizations as well as growing her own businesses, Kristin brings a practical approach to marketing, advertising, and branding.
The challenge - Create a high vis version of the “Race Flag” kit designed for Steve The Bike Guy.

The solution - Lean into the color and use select design elements to connect the kits (and the people who will be wearing them).

Thanks to Verge Sport for the gorgeous renderings and all the help setting up the Shop’s team stores (where visitors can choose pieces which are then made-to-order, limiting overhead and clothing waste).

#sundinsports #kitdesign #vergesport #stevethebikeguy
This just in - hundreds of stickers for use on bik This just in - hundreds of stickers for use on bike frames, water bottles, laptops and general giveaways.

#welovestickers #stevethebikeguy
Getting ready for summer racing - Reviewing 3D pro Getting ready for summer racing - Reviewing 3D proofs of a new skinsuit Nutrify Performance Nutrition for Women.

#lookpro #sundinsports #kitdesign
Load More Follow on Instagram

Listen & Learn

Podcast

© 2022 Sundin Sports Marketing.

  • Our Agency
    • About Sundin Sports
  • Our Services
    • Sports Marketing Services
  • Our Work
    • Portfolio
  • News & More
    • News & Blog
    • Podcast
  • Let’s Talk