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Women who wrench clinic

We designed the first Women Who Wrench Clinic to empower women riders by allowing the time, tools and expertise to learn how to take care of their bicycles both at home, or when out on a ride.

Working with Team Colavaita’s Andrea Smith, the only woman mechanic on the pro circuit, and Steve the Bike Guy, we created a curriculum for the three-hour hands-on session which covered the basics and allowed the women to get greasy and make their own repairs and adjustments. At the end of the event, each woman left with a toolbox filled with the essentials as well as a t-shirt and apron featuring the Women Who Wrench logo.

The event, which  benefited Unity Farm and Little Bellas was a huge success with one attendee posting afterwards “Freedom is riding a bike…empowerment is knowing what to do when things go sideways and the ability to handle your own sh##.”

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Sundin Sports Marketing

c/o Sundin Associates
19 North Main Street
Sherborn, MA 01770

T: 508.318.8023

Strategically placed QR codes at Steve The Bike Gu Strategically placed QR codes at Steve The Bike Guy provide visitors quick access to the Shop’s service menu, or direct them to the appointment request form, even after hours. 

And, because the codes are trackable, we can see when and how often they are scanned.

#stevethebikeguy #bikeshoplife #qrcodes
After many years of service the time had finally c After many years of service the time had finally come for @stevethebikeguy to replace their event tent. 

A new heavy duty frame is topped with a custom canvas cover that picks up on the designs from both the new kits and the STBG Ford Flex.

#bikeshopbranding #alwaysbebranding #stbgcyclingteam #stevethebikeguy
Look who is joining the lineup of speakers at The Look who is joining the lineup of speakers at The Big Gear Show in Park City Utah this August!

—-
Repost from @thebiggearshow:

Please help us welcome @kristinsb  to our speaker panel!

Kristin is the president of Sundin Sports Marketing, a full-service marketing agency outside of Boston, as well as co-owner and marketing manager of Steve the Bike Guy, an independent bicycle shop outside of Boston. With over 25 years of experience supporting small and mid-size organizations as well as growing her own businesses, Kristin brings a practical approach to marketing, advertising, and branding.
The challenge - Create a high vis version of the “Race Flag” kit designed for Steve The Bike Guy.

The solution - Lean into the color and use select design elements to connect the kits (and the people who will be wearing them).

Thanks to Verge Sport for the gorgeous renderings and all the help setting up the Shop’s team stores (where visitors can choose pieces which are then made-to-order, limiting overhead and clothing waste).

#sundinsports #kitdesign #vergesport #stevethebikeguy
This just in - hundreds of stickers for use on bik This just in - hundreds of stickers for use on bike frames, water bottles, laptops and general giveaways.

#welovestickers #stevethebikeguy
Getting ready for summer racing - Reviewing 3D pro Getting ready for summer racing - Reviewing 3D proofs of a new skinsuit Nutrify Performance Nutrition for Women.

#lookpro #sundinsports #kitdesign
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